Safti has become a household name in Wetteren and beyond: the largest DIY store in East Flanders attracts customers from far beyond the municipal boundaries. So it comes as no surprise that Niko entered into a partnership with Safti to roll out a new POS concept. Aim of the POS concept? Offering the Niko products at the point of sale (POS) in a display that exudes the Niko look & feel and, at the same time, helps customers find their way around the range. We asked Category Manager Nicolas Maere for an initial evaluation.
Of course, an electrical installation remains a very technical matter. "Just think of the dimmers needed to operate LED lights," says Nicolas. "Sounds simple until you're faced with a wall full of dimmers. Then the average DIY enthusiast will at least waver for a moment. On this display, the diagrams indicate which dimmers are suitable, which has a threshold-lowering effect. People dare to have a go themselves. Even though they usually ask a member of staff to confirm what they think is right."
Another important advantage: the new POS arrangement is modular and, hence, future-proof. This means that the various modules can be replaced separately so that the latest innovations quickly find their way to the store. "Whenever a new product comes onto the market, it will quickly appear on the shelves here, perfectly integrated in the display. The dimmer switches for the Hue system are a good example of such an addition that happened later."
But smaller stores can also integrate this POS concept. Niko's customer managers develop a plan tailored to the store where the display will be installed. In doing so, they take maximum account of the available space and the retailer's wishes and concerns.
Important in this whole experiment: Niko is open to feedback. "One of the questions we have at Safti: can the panel with the switches be raised one row so that we can make extra space for the products? And is the arrangement of the products by type the best arrangement? We are rather in favour of arranging them by colour. That is precisely why it is good that Niko is helping us to think things through. The goal is ultimately to achieve a win-win situation for both parties."